The Inaugural European edition of ADWEEK’s tentpole marketing summit was created to reach new audiences and tap into an entirely new market. This first-ever Brandweek Europe event aims to unpack the major opportunities and challenges facing marketers and advertisers across the globe. We pivoted our US based Brandweek identity in order to elevate the brand and bring a more luxury tone for elite audiences across seas.

A New Frontier for Brandweek

Brandweek Europe

Four people sitting on a panel at a conference with a blue and yellow background that reads 'ADWEEK' and 'BRAND'.
Two people are having a conversation indoors at a conference or event, with a digital sign behind them displaying the name 'Oliver' and a QR code. The man on the left is gesturing with his right hand, and the woman on the right is holding a cup and listening. Both are wearing name badges and lanyards.
Man in gray blazer holding a microphone and a device, standing on stage at a conference or event.
Three women sitting on stage during a panel discussion at a conference. The large background screen displays the words "BRANDWEEK EUROPE" and "ADWEEK" repeatedly.
An indoor conference with a stage, engaged audience, large screen displaying speakers and the text 'Supercharge Your Commerce Engine,' and banners that read 'BRANDWEEK EUROPE'.
Two men in conversation on stage at a conference, with an audience in front. The backdrop reads "BRANDWEEK EUROPE" and "ADWEEK" in large text.
Speaker on stage at Brandweek Europe conference with audience seated in front, large screens displaying 'BRANDWEEK EUROPE', in an industrial-style venue with exposed brick walls and metal beams.
A woman with shoulder-length red hair, wearing a black and white striped shirt, sitting and looking upward during a conversation or interview.
Three men sitting on a stage in conversation, with a large screen behind them displaying 'BRAND WEEK.' The man in the middle is smiling and wearing a suit with a poppy pin. The man on the left has glasses and a serious expression, and the man on the right is seen from behind.
A woman with long brown hair wearing a colorful floral dress holds a trophy, standing in front of a large screen with the words 'BRANTWEEK EUROPE' displayed. She is engaging with a seated audience.
A woman speaking at a conference with a screen showing the words "MEET THE BRANDWEEK EUROPE" behind her.

Creative Direction Carol Wells Art Direction Alyson Lawrence, Lillian Crandall
European Event Lead & Graphic Designer Fiona Kane-Salafia
Creative Developer Harrison Jude Junior Designer Dominic Ruth
Photography Kindred Minds