Brandweek

The team established a bold, contemporary visual identity for Social Media Week, repositioning the event to better meet its audience. By elevating how the brand showed up across every channel, we reinforced its perceived value, driving a significant lift in conversions and contributing to over $1M in ticket sales while doubling paid registrations. Delivered at scale by our three-person team under my leadership, producing nearly 1,000 assets across platforms.

A rebrand that made waves

Social Media Week

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Social Media Week •

People standing outside in line during Social Media Week, with a large window sign promoting the event.
Colorful event badges for Social Media Week with teal wristbands nearby.
Group of four people standing behind a registration desk at a social media event, with a large colorful sign on the wall that reads 'Social Media Week' and '#SMW'.
Empty large event space with modern plush sofas, colorful pillows, and purple lighting, featuring a polished wooden floor and a bar area in the background.
Two women sitting on a stage blowing kisses while facing a group of people. The woman on the left has curly hair and is wearing a beige outfit. The woman on the right has short blonde hair, wears glasses, and a white top. The background has large text that is partially visible.
Two women having a conversation on stage at Social Media Week, with a large backdrop displaying 'SOCIAL MEDIA WEEK' and social media hashtags.
Four people standing on a platform at an art installation with large iridescent spheres and colorful bubble lights, smiling and taking pictures, with a pastel pink and yellow wall in the background.
Glass entrance to a building with social media and event signage, with people entering and exiting through the doors decorated with colorful geometric and digital art
Entrance to a Social Media Week event with a large colorful sign overhead that reads 'Welcome to Social Media Week'. Inside, there are many people engaging, some standing and talking, and others at food or beverage stations. The environment is lively with purple lighting and decorative elements.
A woman with long blonde hair and blue glasses talking to another woman with long brown hair in a blue floral dress, at a conference or networking event with people in the background.
People working and socializing in a large, modern conference or event space with wooden floors, decorated with colorful lights and hanging decorations, including a disco ball, and various booths and tables.
Two people posing for a photo on a red carpet at an event, with a pink and gray backdrop displaying social media handles and hashtags. The person on the left is wearing a black sequined outfit, a wide-brimmed hat, and has an expressive, surprised facial expression. The person on the right is dressed in black sportswear and is smiling.
A person taking a photo of a panel discussion on stage using a smartphone, with two women seated and talking in front of a backdrop that reads 'AL MEDIA'.
A woman with curly hair taking a selfie on a digital camera, smiling and making peace signs with both hands, standing on a round platform with colorful reflective balloons behind her, in front of a wall with a graphic design and text.

Creative Direction Fiona Kane-Salafia
Graphic Designers Moni Rivas & Sarah Lawrence
Photography Ivan Piedra Photography