ADWEEK House

As ADWEEK introduced a new event format spanning group chats to immersive cafés, lounges, and meeting spaces, we showed up where our audience was already connecting. We built a core brand structure that flexed across activations while maintaining a cohesive identity as it scaled, brought to life across the biggest industry moments, including Cannes Lions, CES, SXSW, the Super Bowl, US Open, and F1.

Our House is Your House

Core Branding

At the heart of ADWEEK Houses is a core brand guide that defines the visual language and system for every event. It acts as an umbrella, enabling scale across activations while ensuring each experience feels distinct and unmistakably part of a unified whole.

Repeated text 'ADWEEK HOUSE' in white, large font, with a red background and a diagonal orientation.
A presentation slide with the title 'Event Specific Lockup' featuring a sub-brand logo 'ADWEEK HOUSE' with guiding lines and measurements on the right side, and descriptive text on the left explaining lockup parameters on a dark red and white backgro
A color palette chart titled "The Baseline Palette" with five color swatches and their respective RGB, HEX, and HSL values. The swatches are labeled from top to bottom: Homage Dark, Homage, Homage Light, Squid Ink, and Egg Shell, ranging from dark re
A graphic design layout with a maroon vertical banner on the left and a white background on the right. The layout features large bold black text stating 'OUR HOUSE IS YOUR HOUSE' and smaller bold text 'MAKE YOURSELF AT HOME DURING OPEN HOURS'. There
A presentation slide with four panels showing a red, white, and black color scheme. The first panel on the left reads 'PRISMATIC ECHOS' in white text on a dark red background. The second panel says 'WELCOME!' with a background pattern of repeated 'WE
A grid comparing different visual effects on the word 'PRISMATIC' with three rows labeled 'Echo Count', 'Echo Gap', 'Echo Angle', and 'Echo Reveal', and three columns showing variations in style.

ADWEEK House Cannes Lions

With over 12,000 registrations, we transformed a hotel space into the café, the stage, and the place to be on the Croisette. A bright, unexpected color palette helped the core brand cut through a dense, competitive landscape, marking ADWEEK’s inaugural official partnership with Cannes Lions.

Street scene outside a building with white walls and balconies, featuring advertisements for ADWEEK House Cannes Lions, with several people walking, parked cars, and plants.

Marketing & Promotion

A luxury hotel with a large white building featuring multiple balconies and red awnings. There is a pool area with red umbrellas and lounge chairs, situated among palm trees and greenery. The background includes a view of mountains and water, suggest
The image shows a promotional poster for the Cannes Lions event, scheduled for June 15-20. The background features a photograph of a luxury hotel with white architecture and a large outdoor pool area surrounded by palm trees. The poster text encourag
Promotional poster for ADWEEK HOUSE at Cannes Lions, June 15-20, featuring Ilona Maher, a Team USA rugby sevens bronze medalist and co-host of the House of Maher podcast. The poster shows a woman with long dark hair wearing a pink sweater, set agains
A digital graphic design features six headshots of people arranged around the text 'I WANT TO... Hang with A-list Icons.' The headshots include Scott Galloway, Ilona Maher, Bowen Yang, Allyson Felix, Kara Swisher, and Matt Rogers, each with a red lab
Poster with headshots of seven female executives from various companies, titled "I WANT TO... Learn from Superstar Execs," at ADWEEK House during Cannes Lions.
Event poster for Adweekhouse featuring a photo of a crowded outdoor party with people mingling, with text inviting honest participation and listing event dates and times.
A promotional flyer for an event with the headline 'What if I want to party and get a tattoo?' with a photo of two women holding drinks at an outdoor gathering, smiling. The flyer lists event times and details, with a note about free tattoos at the p
Promotional poster for ADWEEK HOUSE at Cannes Lions event featuring a hotel with a pool, outdoor seating, and a green grassy area, with text encouraging registration and listing the event location.
Event poster for ADWEEK House from June 15-20, featuring hosts Matt Rogers and Bowen Yang with their titles and descriptions, against a light purple background with overlapping text in the background.
Poster for Ad Week at Cannes Lions, with event dates June 15-20. Features a photo of a large, white hotel with palm trees in front and a bright blue sky.
Panel of five people speaking at the ADWEEK HOUSE event during Cannes Lions, April 16-20.
Poster featuring four speakers with their photos and descriptions on an orange background. Top row: Bowen Yang, a host and executive producer; Matt Rogers, a host and executive producer; bottom row: Ilona Maher, a rugby medalist and co-host; Allyson
Promotional poster for ADWEEK HOUSE event in Cannes, featuring Will Lee, CEO of ADWEEK, from June 15 to 20, with a portrait of Will Lee in a gray suit.
Poster for the ADWEEK House event at Cannes Lions, scheduled from June 15 to June 20, featuring the Cannes Lions logo and a photograph of a white multi-story hotel building with red roofs, a pool area with red umbrellas, trees, and a scenic view of m
Promotional poster for a Cannes Lions event at The Majestic hotel, featuring a photo of the hotel with a swimming pool and outdoor seating area, and event dates June 15-20.
Promotional poster for a news panel event on June 17 featuring headshots of nine media industry professionals with their names and titles, including Christine Cook, Jed Dederick, Jonah Goodhart, Vanessa Otero, Joy Robins, Susan Schiekofer, Josh Stinc
Colorful illustrated map of Cannes, France, highlighting notable locations such as Hotel Belle Plage, Yacht Row, Palais des Festivals, and The Majestic hotel, with decorated streets, beaches, palm trees, and beach accessories, and featuring a key lis
Event promotion graphic for Cannes Film Festival with text about countdown to Cannes from June 15-20, organized by ADWEEK House and Cannes Lions.

The Activation | Experiential Design

Person recording a panel discussion on smartphone during conference with blurred audience in background.
A panel of five people sitting on stage with microphones, smiling and engaging in a discussion at an event with a large purple and red backdrop that reads "ADWEEK HOUSE."
Two women holding microphones with ADWEEK logos, standing in front of a floral decoration at an outdoor event.
Group of young people celebrating with drinks at a conference or event, standing on a red carpet in front of a backdrop.
A camera captures a man and woman seated on stage during a recorded interview or discussion, with a purple backdrop and audience in the foreground.
Two people, a woman in a white dress holding a glass of wine and a man in a navy shirt with a glass of wine, smiling at a social gathering or party with a crowd of people in the background, outdoor setting with umbrellas and greenery.
Six people sitting on chairs in front of a red backdrop with white and black text. One woman on the far right holding a microphone and speaking.
A woman gets a tattoo on her upper arm by a tattoo artist in an outdoor setting decorated with flowers, with a large 'FLOWER' sign in the background. The woman is laughing and winking while the artist is focused on her work.
Crowd at a professional business event with a stage, banners, and speakers in a well-lit hall.
Signs for ADWEEK House at Cannes Lions event, with a building in the background and green plants in the foreground.
Women engaging in conversation at a conference with the word "ADWEEK" displayed in the background.
A woman with braids smiling and talking to another person in front of a red background with white text.
A hotel or apartment building with large banners advertising the Cannes Lions advertisement festival. The scene includes a swimming pool, outdoor seating with red umbrellas, and people gathered outside on a terrace.
Two people seated on stage engaging in a discussion during an event, with an audience watching. The backdrop features the words 'ADWEEK HOUSE' in large letters.

ADWEEK House: Racquet Club at the US Open

We designed a modern hub for sports media at the US Open, balancing timeless elegance with contemporary flair. Extending the core brand, we introduced tennis-specific motifs that felt native to the system, creating a must-visit destination for industry leaders to gather, connect, and experience the future of fan engagement.

Logo for Adweekhouse Racquet Club 2025 featuring two crossed tennis rackets above the name with a striped design below the year.

Marketing & Promotion

A promotional poster for the ADWEEKHOUSE Racquet Club 2025 event. The poster has a green and white geometric background with a tennis racquet and ball icon at the top. It includes text about golf insights, refreshments, and the event date of Septembe
A teal promotional poster for the 2025 AdWeek House Racquet Club event featuring tennis rackets, event date September 3, and location details.
Flyer for the ADWEEKHOUSE Racquet Club 2025 event, featuring a tennis theme with crossed tennis rackets, dates September 3-4 at Gary's Loft in Manhattan, encouraging registration.
Event flyer for ADWEEK HOUSE RACQUET CLUB 2025, featuring group chats and refreshments served, happening September 3 in New York, NY, with a call to register interest.

The Activation | Experiential Design

Indoor wall setup with green artificial hedge backdrop, event banner reading 'ADWEEK HOUSE RACQUET CLUB 2025', four tennis rackets mounted on the hedge, white couch with pillows, surrounded by white bookshelves with decorative items, plants, and phot
Six tennis balls, two white and four yellow, with the white ones displaying a logo and the word 'Adventure House' and a year, placed on artificial grass in front of a wicker basket.
Indoor space set up for an event with stacked chairs, a sofa, and a green backdrop with tennis rackets, featuring a large screen displaying 'ADWEKHOUSE RACQUET CLUB' in a bright, modern room with large windows and white floors.
Four young women smiling and holding drinks on a rooftop with an urban cityscape in the background, during late afternoon or early evening.
Green promotional poster for the ADWEEKHOUSE Racquet Club 2025 event, encouraging people to try a new point of view and join on the roof.
A panel discussion at the Avenuehouse Racquet Club with a woman in a red blazer and a man in a gray jacket speaking to an audience, surrounded by tennis racquets and a large sign reading 'AVENUEHOUSE RACQUET CLUB' on a green textured background.
View of the Empire State Building on a partly cloudy day from a rooftop patio with tables, umbrellas, and a brick wall with a sign that reads 'ADWEEK RACQUET CLUB'.
Framed posters of tennis rackets and a raffle event display on a wooden table with a small lamp, a green artificial grass mat, and informational flyers.
People socializing on a rooftop in an urban area with modern skyscrapers, a water tower, and outdoor umbrellas.
A woman in a beige dress speaking and gesturing with her hands while talking to a man in a blue hospital gown in a medical setting.
A woman taking a selfie in a mirror with the phrase "Your Serve" written above. She is dressed in a black blazer and black pants, with a beige top. The mirror features tennis racket and ball graphics.
People at a reception desk with a woman in a green dress using her phone and staff members assisting her.
Man in gray blazer speaking into microphone at indoor event with banner reading 'ADWEEK HOUSE RACQUET CLUB 2025' behind him, surrounded by camera crew and two women.
A wooden table set with multiple empty clear glasses and a small blue and yellow card with drink ingredients. The card lists ingredients for a drink called 'Serve,' including vodka, fresh lime juice, simple syrup, cucumber slices, and soda water, wit
Spacious living room with hardwood floors, large windows with teal curtains, and vintage furniture. The floor has a marked rectangle with the words "ADWEEK RACQUET CLUB" There are potted plants, a TV setup, and a white sofa with green cushions.
Spacious lounge area with white sofas, wooden coffee table on wheels, decorative pillows, books, and indoor plants, with a green hedge wall featuring tennis-related signage and multiple shelves in the background.
Bathroom with a bathtub filled with yellow tennis balls, a vintage sink, framed pictures on the wall, and a towel on the edge of the tub.

Creative Direction Fiona Kane-Salafia
Graphic Designers Moni Rivas & Sarah Lawrence
Photography Cannes: Sean T Smith Photography, Racquet Club: Ivan Piedra Photography