The team established a bold, contemporary visual identity for Social Media Week, repositioning the event to better meet its audience. By elevating how the brand showed up across every channel, we reinforced its perceived value, driving a significant lift in conversions and contributing to over $1M in ticket sales while doubling paid registrations. Delivered at scale by our three-person team under my leadership, producing nearly 1,000 assets across platforms.

A rebrand that made waves

Social Media Week

Brand & Marketing

In Motion

Social Media Week

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Social Media Week •

Digital graphic design poster for Social Media Week NYC, May 12-14, featuring multiple layers of colorful, pixelated, and outlined window interface elements in blue, pink, yellow, and purple with star and sparkle icons.
Digital graphic promoting Social Media Week from May 12 to 14 in NYC, with a focus on debugging social strategies and creating relevant content, featuring a green 'register' button.
A colorful promotional graphic for Social Media Week in New York City featuring a smartphone with the letters 'AW' on the screen, fireworks graphics, and a sign-up offer with 35% off.
Collage of images from a social media conference, featuring panels and groups of smiling people holding purple emoji signs, with vibrant pink and purple backgrounds, and a vintage computer keyboard in the lower left corner.
Digital graphic promoting social media week in New York City from May 12 to 14, with a call to action to register now, featuring bold colorful design, window-like layout, and vibrant background.
Promotional poster for Social Media Week featuring a social media-themed event, with text encouraging participants to climb the social media ladder using social-first strategies, and a call to action to join the party, alongside an image of a mobile
Social Media Week event promotion featuring Kordell Beckham as a speaker, with a promotional code KORDELL20 for 20% off, and colorful graphic design with a photo of Kordell Beckham and details of the event in New York City, occurring from May 12 to M
Promotional graphic for Social Media Week in New York City, including a photo of speaker Sabrina Brier, details about the event dates, and a discount code for 20% off.
Colorful graphic promoting Social Media Week in New York City from May 12-14 featuring a woman with dark hair and glasses, with text about a speaker named Irisis Cabral and a discount code IRSIS20.
Promotional poster for Social Media Week in New York City, featuring a woman with red hair, the event date May 12-14, and a discount code CHICKENSHOP20 for 20% off. The poster has a colorful digital design with event details and a photograph of a wom
Promotional poster for Social Media Week New York City, May 12-14, featuring V Spehar as the speaker. The poster has a vibrant, colorful background with pixelated effects, geometric shapes, and a smiling portrait of V Spehar wearing glasses and a sui
Graphic design with two photos, one of a panel discussion with four people and the other of a group of five smiling people at Social Media Week, with text highlighting content insights from viral creators and influencers.
Social Media Week registration page with a green 'GET YOUR PASS' button and a commentary section headline in pink and purple.
Colorful poster for Social Media Week, May 12-14 in NYC, with the quote 'Everyone's a creator, few are worth following.'
Social media event poster for Social Media Week in New York City, May 12-14, featuring speakers Andrew Rea, Imani Ellis, and Kordell Beckham, with a colorful background and a green button labeled "Get Your Pass."
Social Media Week event featuring a five-star review, a quote about learning and connections, a computer window graphic, and a colorful gradient background.
Colorful graphic promoting Social Media Week event in NYC from May 12-14, with vibrant fireworks and star illustrations, and a calendar icon.
A colorful digital promotional graphic for Social Media Week in New York City, May 12-14. It features three speakers with their photos in rounded frames labeled "Betches," "Babish," and an unnamed individual, with a green "Register" button below. The
A colorful digital graphic promoting a social media event in New York City from May 12 to 14, with a prominent green register button and a partial view of a mobile phone showing social media week.
Promotional graphic for Social Media Week in New York City, May 12-14, featuring a colorful, sparkly background, bold text about turning a trend into an unforgettable brand moment, and a call-to-action button that says 'Register Now'.
Digital graphic promoting Social Media Week in New York City, May 12-14. Features a colorful, pixelated background and several photos of diverse speakers with social media logos. Prominent green button with black text inviting to join the party.
A colorful graphic promoting Social Media Week in New York City from May 12 to 14. The background features a gradient with a glittery texture. A vintage mobile phone in the center displays the text "CRINGE KILLS ENGAGEMENT". The graphic includes deco
Banner for Social Media Week event in New York City, May 12-14, featuring colorful background, event dates, location, and a quote about the event.
Social Media Week event banner with images of two women, promotional text about trend alert, and a call to action to join the party in New York City.
Graphic promoting Social Media Week, scheduled for May 12-14 in New York City. Includes a quote about the event's value and features a colorful, digital design with stars and a vintage cell phone.
Colorful digital graphic promoting Social Media Week in New York City, May 12-14, featuring the phrase 'Cringe Kills Engagement' with a computer mouse cursor icon.
Digital illustration for Social Media Week featuring a colorful, retro-style design with overlapping browser windows, a register button, and the event details from May 12-14 in NYC.
Graphic promoting social media week May 12-14 in NYC with the slogan 'Unlock the Power of Social Media' on a gradient pink and yellow background.
Graphic promoting social media week with a mobile phone displaying a message about checking social media first for discounts, in bright colors with text alert and social media icons.
Colorful poster promoting social media week in New York City from May 12 to 14. The background has a gradient with glitter-like texture and star graphics. The main text says, "I'm attending social media week," with a large, bold font. There is a smal

Experiential Design

People waiting outside a building during Social Media Week, a large window with bold white text on it, and a reflection of street scene in the window.
Colorful promotional cards and teal lanyards for Social Media Week in New York City.
Four people standing at a registration or reception desk during Social Media Week, with colorful wall art that includes text highlighting the event and hashtags.
An indoor event space with velvet couches and colorful pillows, purple lighting, wooden floors, and a disco ball hanging from the ceiling.
Two women blow kisses towards a group of people at a conference or event, with a large sign behind them.
Two women on stage at a social media conference, sitting in white chairs and engaging in a conversation, with a large backdrop displaying the words 'Social Media' behind them.
Group of four people posing together in front of a colorful, artistic wall with large, reflective balloons nearby. They are standing within a red velvet rope barrier, with some people smiling and enjoying the display.
Glass doors decorated with colorful neon-style graphics and signs, with a group of people entering the building, which is identified as the Metropolitan Pavilion, hosting Social Media Week, with signs indicating the event's social media hashtags.
Social media week event hallway with people, a woman taking a photo, and a woman posing for a picture under a colorful sign that reads 'Welcome to Social Media Week'.
Group of women in conversation at a professional event, with large 'ADWEEK' sign in the background.
Indoor conference or event space with people sitting at tables, standing, and walking. The room is decorated with purple and teal lighting, hanging decor, and a disco ball. There are signs with the names 'ADWEEK' and 'SOCIAL' and equipment such as screens and a bar area.
A person dressed in a black shiny sequined outfit with a wide-brimmed hat and expressive facial expression stands next to a person in casual black sportswear, both posing on a red carpet at an event with a pink and gray backdrop.
Person taking a photo of two women on stage at a media event, with the stage background displaying the words 'ALL MEDIA'.
A woman with curly hair taking a selfie, making peace signs with both hands, standing on a platform decorated with gold and purple balloons, with a colorful background that includes a large pink and yellow graphic and white computer mouse pointer icon.

Creative Direction Fiona Kane-Salafia
Graphic Designers Moni Rivas & Sarah Lawrence
Photography Ivan Piedra Photography